Editor’s Note: Ryan Holladay is an American artist and co-founder (along with his brother Hays Holladay) of BLUEBRAIN, a music and technology duo creating site-specific sound installations, interactive concerts and GPS-based compositions for sites across the country. He is a TED 2013 Fellow. WIRED dubbed Ryan and Hays as “pioneers” of location-based music composition.
Bluebrain has been featured in The New York Times, BBC World Service, The Guardian, The Washington Post, Rolling Stone, Engadget and Fast Company among others. Additionally, Ryan serves as the new media curator at Artisphere. You can read his full bio from here.
eTalk’s Niaz Uddin has interviewed Ryan Holladay recently to gain his ideas and insights about Technology and Music which is given below.
Niaz: Dear Ryan, thank you so much for joining us. We are thrilled to have you at eTalks.
Ryan: Thanks for having me Niaz.
Niaz: You are a self taught musician. Can you please tell us about your background and the evolution of your musical journey?
Ryan: Well self-taught isn’t quite accurate. I would say I’m just under-trained. I took piano lessons as a child and then learned other instruments along the way. But neither my brother and I (with whom I collaborate on everything) would consider ourselves masters of any instrument. I think the studio has always been our instrument. And with that, we are self-taught.
Niaz: You are the co-founder of ‘BLUEBRAIN’, a music and technology duo creating site-specific sound installations, interactive concerts and GPS-based compositions for sites across the country. Can you please briefly tell us about ‘BLUEBRAIN’?
Ryan: So Bluebrain stemmed from my brother and I dreaming up ideas that didn’t fit in the category of a normal band. We love performing music and releasing records, but we also have always talked about ideas of ours that didn’t really make sense within your touring band scenario. We were taking inspiration from conceptual art, landscape architecture and emerging technologies. So eventually in our mid-twenties, when our last more or less typical band ended, we formed Bluebrain with the idea that no ideas were really off the table. So yes, sound installation, interactive performances, even iPhone app development became central to what we were doing. So much so that the typical “band” label didn’t seem to fit us at all after a while.
BLUEBRAIN: Ryan Holladay and Hays Holladay
Niaz: How many instruments you do play?
Ryan: I’ve always been better at piano and Hays is really an incredible guitarist. But really, neither of us are virtuosic. We use the studio and get by with the musical skills we have.
Niaz: What are your current projects?
Ryan: We have a number of things in the works right now, but primarily we’ve been spending time as visiting artists at Stanford University’s Experimental Media Arts Department working on a location-aware composition for Highway 1. It’s been a fun project and one that allows us to get to spend time on one of the most beautiful stretches of road anywhere in North America.
Niaz: WIRED dubbed you and Hays as “pioneers” of location-based music composition. What is location based music composition?
Ryan: Location-based music is the somewhat clumsy term we’ve used to describe a type of composition that uses GPS to sonically map a landscape. We have released 3 albums, each for a different location (The National Mall in Washington DC, Central Park in New York and Austin, Texas for SXSW Interactive), released exclusively as mobile apps. These aren’t albums you can download or purchase on a CD. That’s because the music and the landscape are intrinsically linked and they only work within the confines of the designated space. Musical nodes and pockets are geotagged throughout a park so that as the listener traverses the physical space, a musical score is unfolding around him or her. Think of it as a chose-your-own-adventure of an album.
Niaz: That’s really awesome. You serve as the new media curator at ‘Artisphere’. Can you please tell us about ‘Artisphere’ and your involvement with it?
Ryan: Artisphere is 3-year old arts space in Rosslyn, Virginia — just over Key Bridge outside of Washington DC. I am one of two curators and I deal with all of the new media work — so video art, film, sound art, anything that plugs in or is interactive. It’s a wonderfully symbiotic job that compliments my work as an artist very well — they’ve been really supportive of all of the work I do with my brother and I think our experiences with Bluebrain have introduced me to artists that I wouldn’t have met otherwise and have brought into Artisphere. I’m really fortunate to have such an amazing job.
Niaz: What do you think about the future of music?
Ryan: I don’t know how well I can answer that question, but I can tell you that my desire is to see artists and music companies start to innovate more than they have. I think music lends itself to disruption so much — not just in how we consume and share it but in how it’s created and enjoyed. As artists begin to explore more how to use these technologies, not simply to add bells and whistles to the old model, but to dream up new ways to experience music in our everyday lives, I think things will get more and more exciting.
Niaz: By the way, my heartiest congratulation for you on being selected as TED Fellow 2013. What are your favorite TED Talks?
Ryan: There are so many! I’ve always had a fondness for talks about architecture. Having lived in Seattle for a while, I really loved ‘Joshua Prince-Ramus‘ talk on creating the breathtaking Seattle Public Library.
Niaz: When are we going to see your TED Talk?
Ryan: Hopefully sometime soon! They don’t tell me when the talk will hit the web but I’ll be sure to let you know when it goes live.
Niaz: Ryan, thanks so much for your time and ideas. All the best wishes for your all upcoming projects.
Ryan: You’re welcome and good luck to you too.
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